The customer experice is a key elemt

The customer experice is a key elemt of the business and on which the success of the company depds. For this reason it is esstial to offer the best experice within its channels. A survey by wunderman thompson – a global marketing communications agcy and part of the wpp group – found that 61% of b2b buyers are dissatisfied with the poor functionality they find on various supplier sites. In fact. There are numerous investmts by b2b companies in e-commerce technologies such as the headless model which makes the functionality of the front-d indepdt of

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create customized experices and uses apis to make latest database integrations with other technologies quicker and easier.
Courage new customers to purchase online
Strange as it may seem. Not all customers in the b2b world are ready to buy online. Despite numerous ongoing business investmts. In fact. Many companies are already working to create strategies aimed at couraging new customers to purchase

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online and it follows that these companies will have to accompany their customer base in the digitalisation process . A starting solution could be to move only a portion of the invtory online or ATB Directory automate part of the listing process. Thus allowing sales teams to focus on their core business.
Use data to guide decision making

The customer experice is a key elemt